Are Shopify Apps Free? Exploring the True Cost of Running Your Online Store

Are Shopify Apps Free? Exploring the True Cost of Running Your Online Store

If you’re new to the Shopify platform, one of the questions you may have is whether or not the Shopify apps are free. The short answer is no – but it’s worth delving deeper into the topic to understand why.

While there are some free Shopify apps available in the app store, the majority of apps are not free. Instead, they may adhere to a pricing plan based on monthly subscription fees. This means that you’ll need to pay a certain amount each month to access the full range of features that the app provides.

As you’ll discover, not all app developers charge the same rates, so it’s important to carefully compare and evaluate app features and pricing before deciding which ones to use. Understanding the cost structure of Shopify apps can help you make informed decisions about what apps will best suit your needs without breaking the bank. Let’s explore this topic further.

Top 5 Free Shopify Apps Available in the App Store

As a Shopify store owner, one of the most significant advantages of using Shopify is the ability to install apps from the Shopify App Store that can help enhance the functionality of our store. However, with over 4,000 apps available in the Shopify App Store, it might be overwhelming to choose the right app.

In this section, we’ll highlight the top 5 free Shopify apps available in the App Store that can help improve your store’s functionality:

  1. Oberlo – This app is great for those who want to build a dropshipping store. With Oberlo, you can easily import products from AliExpress and place them directly into your store. The app also handles pricing and inventory updates automatically, making it much easier to manage your store.

  2. Plug in SEO – Ensuring that our store has proper SEO optimization is paramount to increasing organic traffic. Plug in SEO is a free Shopify app that can help optimize our store for search engines by identifying and fixing issues with our store’s SEO.

  3. Product Reviews – Customer reviews are an essential component of any successful Shopify store. Product Reviews is a free Shopify app that simplifies the process of adding and managing customer reviews in our store.

  4. Kit – Kit is an AI marketing assistant that can help manage our store’s marketing channels automatically. The app can handle tasks like email marketing, social media advertising, and more, making it easier for us to focus on other aspects of our store.

  5. Free Shipping Bar – Offering free shipping is a great way to increase sales and keep customers coming back. Free Shipping Bar is a free app that can help us add a progress bar to our store’s header, highlighting how much more customers need to spend to qualify for free shipping.

By using these free Shopify apps, we can enhance our store’s functionality in various ways, from automating marketing tasks to optimizing our store for search engines. These are just a few of the thousands of apps available on the Shopify App Store, so don’t be afraid to explore and find more apps that can help grow our store.

Factors to Consider When Choosing Paid Shopify Apps

When deciding on which paid app to choose for your Shopify store, keep in mind that while some may be costly, they can provide invaluable functionalities to enhance your store’s performance. Here are some factors to consider before making a purchase:

  1. Assess Your Store’s Needs: Determine what specific features you require for your store to achieve its goals. Are you looking to improve shipping, marketing or customer service? There are dozens of paid apps to choose from, so selecting one that aligns with your needs is essential.

  2. Consider App Reviews and Ratings: Always take time to review app ratings and feedback from customers who have previously used the app. This may give you a glimpse of its performance and reliability.

  3. Analyze App Compatibility: Before you purchase any paid app, make sure it is compatible with your existing theme, other apps, and third-party integrations you have already installed.

  4. Check for Hidden Fees: Be sure to know the full cost of the paid app upfront, including any hidden fees such as commissions or transaction fees.

  5. Keep Security and Support in Mind: Ensure that the app you choose is up-to-date with security standards and has strong support provisions. This way, you’ll be confident that your customers’ data and privacy are protected, and that the app will function optimally.

Overall, while paid Shopify apps can be expensive, they are often necessary to improve your store’s performance, save time, and increase conversions. Hence, before committing to any paid app, keep the above factors in mind and evaluate whether it aligns with your store’s goals and needs.

When it comes to evaluating the ROI of paid Shopify apps, it’s important to take a close look at the cost and the potential benefits. While paid apps may require an upfront investment, they can also provide significant value in the long run.

Here are a few factors to consider when evaluating the ROI of paid Shopify apps:

  1. Cost: Take a close look at the cost of the app and compare it to your budget. Make sure that the app is affordable and that the potential benefits are worth the investment.

  2. Potential benefits: Consider the potential benefits of the app, such as increased sales, improved customer engagement, and streamlined operations. Make sure that the benefits are in line with your business goals.

  3. Customer reviews: Read through customer reviews of the app to get a sense of its performance and reliability. Look for reviews that specifically mention the app’s ROI to get an idea of how other merchants have benefited.

  4. Time savings: Consider how much time the app could save you in terms of manual tasks or data entry. While time savings may not be as tangible as increased sales, they can still provide significant value.

  5. Long-term value: Evaluate the long-term value of the app, such as its potential for scalability and its ability to grow with your business.

Ultimately, the ROI of paid Shopify apps will vary depending on your specific business needs and goals. However, by carefully evaluating the cost and potential benefits of each app, you can make informed decisions and invest in the tools that will provide the most value over time.


After examining several popular Shopify apps, we conclude that while many apps offer basic features for free, more advanced and robust features often come at a cost.

While it can be tempting to choose the free version of an app, it’s important to consider the long-term benefits of upgrading to a paid plan. For example, a paid plan may offer additional functionality or support that can significantly improve your store’s performance and user experience.

We also recommend carefully evaluating the needs of your store before choosing an app. Investing in an unnecessary or ill-suited app can lead to wasted time and money.

Overall, our research shows that while Shopify apps are not always free, they can be an incredibly valuable tool for optimizing your store and driving sales. By selecting the right apps and pricing plans, you can enhance your store’s functionality and ultimately improve your bottom line.

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